Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK Curves is going head-to-head with competitor Weight Watchers in a new campaign this week that promotes its 30-day diet plan.
The push marks the first time that Curves, an international women’s fitness chain, has tackled a competitor directly with its advertising. A TV ad, running on national cable networks, advertises the chain’s monthlong diet plan. It shows a woman heading to Weight Watchers as a van pulls up in front of her, full of other women who insist on taking her to Curves (which, coincidentally, is two doors over).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in