TBWA\C\D Ups Goldstein to Planning Chief in Playa

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NEW YORK TBWA\Chiat\Day has promoted Dan Goldstein to executive director of planning at the shop’s Playa del Rey, Calif., office.

Goldstein, 35, was previously deputy planning director. He succeeds Julie Liss, who is leaving to become chief strategy officer at Publicis Groupe’s Publicis & Hal Riney in San Francisco.

In his new role, Goldstein will manage a department of about 35 planners and continue to work on key clients such as Visa. He joined the Omnicom Group shop three years ago from sister agency Goodby, Silverstein & Partners in San Francisco.

“I am confident that Dan will bring a fresh perspective to the role and create new and creative ways to apply branding insights that result in engaging connections on behalf of our clients’ brands,” said Carisa Bianchi, president of the office.

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