Why 3-D Printing Won’t Catch On as a Mass-Consumer Trend
Performance Marketing
HomeAway Invests ‘Tens of Millions of Dollars’ in Global Campaign
Brand Marketing
HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide [...]
Nielsen Mistake Means Ratings Are Even Lower Than We Thought
Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch?
Ava Jordhamo Takes COO Role at ZenithOptimedia
Brand Marketing
ZenithOptimedia North American president Ava Jordhamo is assuming a new role at the media group.
ZenithOptimedia Brings New Strategy to Cannes
Brand Marketing
ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and [...]
ZenithOptimedia Expects Ad Spending to Rise in Each of the Next 3 Years
Brand Marketing
ZenithOptimedia predicts that global ad spending will rise 5.5 percent to $537 billion in 2014, up from $509 billion in 2013.