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Consumer Internet use will increase 12 percent globally this year, helping drive average individual media consumption to more than eight hours a day, according to a new Media Consumption Forecasts report from ZenithOptimedia. As that trend continues, in 2017 the Internet will account for 29 percent of the time people spend with media.
"The average person already spends half their waking life consuming media," said Jonathan Barnard, ZO's head of forecasting. "But people around the world are clearly hungry for even more opportunities to discover information, enjoy entertainment and communicate with each other, and new technology is supplying these opportunities."