Study Shows That 75% of Global Internet Access Will Be From Mobile This Year
Performance Marketing
With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be [...]
These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016
Brand Marketing
Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to [...]
Newly Restructured Publicis Media Announces 3 Major Appointments on Its U.S. Team
Brand Marketing
Roughly one month after announcing a consolidation plan that reorganized its media agencies into four global brands, Publicis Groupe has announced a number of appointments to the newly organized U.S. [...]
ABC Is Top Banana in 4A’s Homes
Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types.
UM Wins Hershey’s Global Media
Brand Marketing
The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said. Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD.
PHD Wins Carnival Cruise Lines’ Media Account
Brand Marketing
Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend.