Zenith

Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be the world's most most plugged-in country.

Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere

After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their shows, rather than a punishment that must be endured.

Meet the 12 Most Successful Media Agency Execs in Southern California

Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much […]

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds of media, marketing, technology and entertainment. […]

Why Relying on Facebook and Google Comes With Trade-Offs for Brands

 

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to […]

Newly Restructured Publicis Media Announces 3 Major Appointments on Its U.S. Team

Roughly one month after announcing a consolidation plan that reorganized its media agencies into four global brands, Publicis Groupe has announced a number of appointments to the newly organized U.S. leadership team of Publicis Media.

ABC Is Top Banana in 4A’s Homes

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types.

UM Wins Hershey’s Global Media

The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said.Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD.

PHD Wins Carnival Cruise Lines’ Media Account

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend.