Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

Spain tops Hong Kong and China as biggest adopters

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be the world's most most plugged-in country.

In Zenith's new Mobile Advertising Forecast report, the media-buying agency expects 85 percent of Spain's total internet usage to come from smartphones this year. Hong Kong was No. 2 on the list at 79 percent, while 76 percent of China's internet access is from mobile.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in