Taco Bell’s CMO on the Brand’s Big Super Bowl Reveal and Taking It ‘Beyond One TV Commercial’
Brand Marketing
Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013 [...]
Christina Aguilera Urges Her 12.8 Million Followers to Feed the Children
Brand Marketing
Grammy Award winner Christina Aguilera launched the annual Yum! World Hunger Relief effort this week by tweeting a request for $5 donations to her 12.8 million followers.
Snapchat Video Chat Is Already on Brands’ Agendas
Performance Marketing
It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it.
A Closer Look at Potential Conflicts at Publicis Omnicom
Brand Marketing
How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger.
TV Rules the Roost in Q1
Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period.