Yum! Brands

Taco Bell’s CMO on the Brand’s Big Super Bowl Reveal and Taking It ‘Beyond One TV Commercial’

Taco Bell has created plenty of pregame buzz around its Super Bowl spot without revealing very much at all. The Yum! Brands fast-food chain teased its first appearance since 2013 with a cheeky Jan. 7 press release.

Taco Bell Elevates Brand Marketing Veteran Marisa Thalberg to CMO

Taco Bell has named Marisa Thalberg to lead the brand's marketing following the resignation of Chris Brandt. The latter had served as chief brand and concept officer at the taco slinger, a unit of Yum Brands. The company said he left to pursue other opportunities.

David Timm Named U.S. CMO of Pizza Hut

Yum! Brands has named one of its veteran executives to fill Pizza Hut's vacant U.S. chief marketing officer slot. David Timm will move from KFC to fill the post, the client confirmed today. Timm served as CMO of the U.K. and Ireland operation of Yum's KFC restaurant chain. His successor in that job has not been named.

Taco Bell Is Offering Booze With That Chalupa. Should Other Chains Follow Suit?

In an attention-grabbing move, Taco Bell announced earlier this week that one of the chain's Chicago locations would be serving alcohol.

KFC Sets Up Shop in Myanmar, One of the Last Frontiers for U.S. Brands

How do you say, “Finger lickin’ good” in Burmese? It may not translate literally, but KFC is hoping its secret fried chicken recipe will bring in customers when it opens shop in Myanmar, one of the last frontiers in Southeast Asia for U.S. brands.

Christina Aguilera Urges Her 12.8 Million Followers to Feed the Children

Grammy Award winner Christina Aguilera launched the annual Yum! World Hunger Relief effort this week by tweeting a request for $5 donations to her 12.8 million followers.

Snapchat Video Chat Is Already on Brands’ Agendas

It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it.

A Closer Look at Potential Conflicts at Publicis Omnicom

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger.

TV Rules the Roost in Q1

Thanks in large part to a robust sports market, first-quarter TV ad expenditures rose 8 percent versus the year-ago period.