YouGov Brand Index

The 10 Best-Perceived Brands Among Consumers in 2016 (So Far)

When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today. According to the study, the most well-regarded […]

Snapchat Is Suddenly Attracting a Lot More Millennial Women Than Men

Women love Instagram, Pinterest and Facebook, as we've learned in recent weeks.

Infographic: Which Allergy Meds Are Winning the Battle for Hearts, Minds and Noses?

Spring is here, and for store-bought allergy medications, now is the time to get noticed.Market research firm YouGov asked 4,500 U.S. adults each weekday, from January through mid-March, their feelings about five brands: Zyrtec, Claritin, Benadryl, Sudafed and Allegra.

Who Are the Year’s Best-Loved Brands? Hint: Half Are Probably Younger Than You

Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of […]

Half of 2015’s Best-Perceived Brands Predate the Web

Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes

Today’s Dads Call Band-Aid Their No. 1 Best-Perceived Brand

As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid.

With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half

With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is just half of what it was last year, according to YouGov's BrandIndex.

Here Are the 10 Brands Moms Like Most Right Now

Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study […]