The 10 Best-Perceived Brands Among Consumers in 2016 (So Far)
Brand Marketing
When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today. According to the study, the most well-regarded [...]
Today’s Dads Call Band-Aid Their No. 1 Best-Perceived Brand
Brand Marketing
As Father's Day approaches, what brand do dads think of most highly? Turns out it's Band-Aid.
With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half
Brand Marketing
With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is [...]
Here Are the 10 Brands Moms Like Most Right Now
Brand Marketing
Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company had the most positive perception among moms last month, according to a new study [...]