When it comes to brands, familiarity doesn’t breed contempt, at least according to YouGov BrandIndex, which released its midyear rankings of best-perceived brands today. According to the study, the most well-regarded […]
YouGov Brand Index
Spring is here, and for store-bought allergy medications, now is the time to get noticed.Market research firm YouGov asked 4,500 U.S. adults each weekday, from January through mid-March, their feelings about five brands: Zyrtec, Claritin, Benadryl, Sudafed and Allegra.
Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of […]
Americans might spend a third of their time on social media, and 78 percent of us might regularly shop online, but when it comes
With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is just half of what it was last year, according to YouGov's BrandIndex.