Infographic: Which Allergy Meds Are Winning the Battle for Hearts, Minds and Noses?

Benadryl's the most favored of the bunch

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Spring is here, and for store-bought allergy medications, now is the time to get noticed.

Market research firm YouGov asked 4,500 U.S. adults each weekday, from January through mid-March, their feelings about five brands: Zyrtec, Claritin, Benadryl, Sudafed and Allegra.

"The data reinforces the idea that CMOs have to be nimble, especially in pharmaceuticals," said YouGov BrandIndex CEO Ted Marzilli. "You have to have the flexibility on when to pull the trigger on millions of ad dollars, and consumers will react in kind.

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