XAd Is Buying WeatherBug to Enhance Its Ad Targeting and Take Aim at IBM
Performance Marketing
Location data player xAd has purchased WeatherBug, which is consistently one of the most downloaded weather mobile apps, per
170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building
Performance Marketing
The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. The New York tech company can [...]
Does Mobile Marketing Actually Work in the Real World?
Performance Marketing
When you walk into the mobile advertising firm xAd’s headquarters in New York, you'll notice a pair of digital screens showing maps of the United States. On the left, a [...]
Mobile Marketers Know Who You Are and Where You’ve Been
Performance Marketing
Location data has long been a key selling point in convincing marketers to buy into mobile advertising, but it’s not gaining the traction networks had hoped for. Now location-based ad [...]
Mobile Accounts for 85% of Gas and Convenience Store Searches
Performance Marketing
With smartphone-browsing consumers riding shotgun to parks and beaches—while the driver, hopefully, focuses on the road—during these summer months, gasoline and convenience store brands might want to crank up their [...]