Performance Marketing

ComScore Is Working With xAd to Measure Foot Traffic From Online Ads

Will focus on location lift and eventually revenue

Headshot of Marty Swant
By Marty Swant

June 22, 2016

ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits. 

Headshot of Marty Swant

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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