ComScore Is Working With xAd to Measure Foot Traffic From Online Ads

Will focus on location lift and eventually revenue

ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits. 

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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