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The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. The New York tech company can literally target you with an ad based on the edges of the building in which you stand, a capability that's brought to life with an accuracy-verification data feed called Blueprints.
Blueprints works with xAd's larger program dubbed Footprints, a satellite-based system that has been recently utilized in the United States and is now going live in the United Kingdom.