In the traditional holding company hierarchy, creative shops bask in Cannes glory and media agencies handle the big budgets while the utility players labor away, largely unnoticed by both the public and the trade press.
While some anonymous social media apps are known for their bullying, Whisper wants to be known for being a safe, welcoming space as it seeks to bring advertisers on board.
One of the first steps toward a healthier lifestyle, outside of exercise, is making healthy choices at the grocery store. Wunderman MENA created a shopping cart that helps shoppers not only think about what they are putting in their cart, but how many calories they burn while doing it. Lipton Green Tea calls it "a gym on wheels in a supermarket."
There's this book we read as kids called The Last of the Really Great Whangdoodles. Whangdoodles change colors like mood rings, and grow a new pair of bedroom slippers on their hind legs every year.
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
Wunderman New York announced today that it has a new chief creative officer. Sami Thessman will take on the role, joining the agency from Havas Worldwide where he served as executive creative director.
After a surprisingly brief stint as U.S. president for R/GA, Seth Solomons has now been named North American CEO for Wunderman.
Each day, Wunderman sets to work trying to define the image of brands like Coca-Cola and Xbox. But in the process, the globe-spanning agency hasn't always stopped to define Wunderman itself.