Major League Soccer Is Using World Cup Fever to Score New Fans
Brand Marketing
Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim [...]
German Radio Station Sums Up the Destruction of Brazil in This Simple 9-Second Ad
Creativity
Just when we thought we'd seen enough reaction to Germany's shellacking of Brazil in Tuesday's World Cup match, here is German radio station Radio Bayern 3 with a concise metaphorical [...]
Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter
Performance Marketing
Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most [...]
Twitter jokers piled on as Brazil was getting routed by Germany.
Performance Marketing
There's no crying in World Cup soccer, unless you want to end up a meme.
Instagram Users Show Their Love of World Cup Soccer
Performance Marketing
The Internet just fails to make sense sometimes, and this week's Adweek/Shareablee top 10 brands using Instagram video represents another example of its random nature.
Every Brand Is Making the Same Dumb Joke About Today’s USA-Belgium Game
Creativity
Leave it to brands to jump on Twitter and show their patriotism and support of American footballers today. The USA is playing Belgium at 4 p.m.