Germany-Brazil World Cup Match Was Bigger Than Super Bowl on Twitter
Broke sports record with 35.6 million tweets
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Yesterday's World Cup semifinal between Germany and Brazil (in which Germany routed the host nation 7-1, setting a record for largest deficit ever in a semifinal match) became the most discussed sporting event ever on Twitter.
The match's 35.6 million tweets, peaking at 580,166 tweets per minute, were the most ever for a sporting event on Twitter, per the San Francisco-based company. This year's Super Bowl, for the sake of comparison, generated 24.9 million tweets.
Prior to the event, the most discussed match of the tournament had been Brazil's showdown with Chile in the Round of 16, which generated 16.4

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