Weight Watchers

Ad of the Day: Weight Watchers’ Remarkable Film Asks Why People Gain Pounds in the First Place

It's hard to make weight loss testimonials feel like anything other than hackneyed or seedy, preying upon the audience's insecurities to shame them into looking a certain way.

11 Women Posed Naked for Weight Watchers Magazine to Celebrate Natural Beauty

Weight Watchers has changed a lot in the years since Queens housewife Jean Nidetch started the company after a neighbor assumed she was pregnant (she wasn't).

Oprah’s Weight Watchers Tweet Helped Its Stock Price Surge 23% in a Day

Oprah's loss is Weight Watchers' gain. When the media maven and partial owner of the weight-loss company tweeted about her recent 26-pound weight loss while participating in the program (and eating bread, no less), investors ate it up, resulting in a 23 percent spike in the company's stock in one day.

Weight Watchers Has Finally Found Its New Agency Partner in Havas

After ending its short-lived relationship with Wieden + Kennedy in early 2015, top diet brand Weight Watchers has chosen Havas Worldwide as its newest creative agency partner after an extensive review.

Weight Watchers Seeks a New Lead Agency

That was fast. After less than a year with Wieden + Kennedy, Weight Watchers is looking for a new lead agency.  It is unclear if Weight Watchers is working with a consultant or how far along the company is in its search. A company representative declined to provide further detail.

4 Important Tips for Making Your Instagram Videos Stand Out

Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when Instagram released tips on how to create the most sharable video, marketers were prone to listen.

9 Women the NFL Should Consider for Next CMO

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed f

Wieden + Kennedy Lands Weight Watchers

Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said.

Adweek’s Top 5 Commercials of the Week

You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate some shouted remarks from a construction site—and guess who came over to Team Taco Bell? Plus, we include some food porn (no, not Taco Bell) that redefines the genre.

Ad of the Day: Weight Watchers Ad Is Unlike Any You’ve Seen Before

Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity endorsements instead.