Ad of the Day: Weight Watchers’ Remarkable Film Asks Why People Gain Pounds in the First Place
Brand Marketing
It's hard to make weight loss testimonials feel like anything other than hackneyed or seedy, preying upon the audience's insecurities to shame them into looking a certain way.
4 Important Tips for Making Your Instagram Videos Stand Out
Performance Marketing
Video is a top priority for some of the biggest brands, who want to get the most out of posts and ads on social networking sites. So on Monday, when [...]
9 Women the NFL Should Consider for Next CMO
Brand Marketing
The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed f
Wieden + Kennedy Lands Weight Watchers
Brand Marketing
Wieden + Kennedy has been given the Weight Watchers business, previously at McCann Erickson New York for the past seven years, sources said.
Adweek’s Top 5 Commercials of the Week
Brand Marketing
You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, [...]
Ad of the Day: Weight Watchers Ad Is Unlike Any You’ve Seen Before
Brand Marketing
Weight loss can be one of the most deeply emotional subjects for people. Yet the category seems almost afraid of emotional advertising, preferring to go with bright, bubbly, breezy celebrity [...]