Why Volvo Wants You Tweeting During Its Competitors’ Super Bowl Ads
Brand Marketing
Volvo won't be a Super Bowl advertiser this weekend, but several of its competitors will be—a fact the Swedish automaker plans to use for its own benefit.
Man Behind Insane ‘Buy My Volvo’ Ad Is Back With an Equally Preposterous Sequel
Creativity
Is there a better auto advertising copywriter—and by better, I mean more completely, awesomely batshit—than Christoffer Castor?
Volvo Tells Millennials They Can Ride in a Volvo Again, This Time Facing Forward
Creativity
Hey, millennials, 20 years ago you might've been riding in the third row of a Volvo station wagon, staring out the back window and maybe trying to stave off the [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
Save for a Coca-Cola ad that leans heavily on cuteness, all of this week's best ads seem to meander around a central theme of moving, either on or forward (preferably, [...]
In a World of Insane Homemade Ads for Used Cars, This Might Be the Craziest
Creativity
"Do you want to be perceived as rich and cuddly? Of course you do!"
Apple CarPlay, Boeing Black Phone Revealed in New Videos
Performance Marketing
We got a closer look at two titillating technologies today. And both Apple’s CarPlay and Boeing’s Black Phone are the next level of secret agent style.