Sony Music UK’s Dorothy Hui on Social-Fueled Discovery and the Rise of Voice
The newly-promoted SVP of Digital and Audience Development at Sony Music UK shares the value of platforms like TikTok for music discovery (and re-discovery) and voice technology for audience engagement.
Nestle’s Orchid Bertelsen on Testing Conversational AI and Failing Forward
Leading digital innovation across more than 70 brands in the Nestlé portfolio, Orchid Bertelsen knows that being truly innovative starts with the problem you're trying to solve. It's this approach, [...]
How Publishers Can Prepare for Voice, the Next Frontier in Media
Several months ago, I purchased an Amazon Echo Dot. Since then, all I’ve heard my kids say is: “Alexa, tell me the score of this game…” “Alexa, let me know [...]
In 2018, New Challenges for SEO Await
Moving into the digital age has left me regretting my tradition of breaking out the new desk calendar during the last weeks of the year. I have kept both daily [...]
In 2018, New Challenges for SEO Await
Performance Marketing
In December 2016, I wrote about search trends for 2017. As 2018 is about to begin, it seems appropriate to look back at how accurate my trend analysis was and [...]
How Can Magazine Publishers Make Ecommerce Work?
It’s no secret Amazon has gone from selling books online to selling whatever the hell it wants. The world’s retailers and consumer brands are feeling Amazon’s presence the most. Bloomberg’s [...]
5 Ways Your SEO Strategy MUST Evolve in 2017
What do Siri, food pictures and fake news have in common? All three of these things are heavily influencing SEO strategy as we near the midway point of 2017. Many [...]
Does Your Copy Have a ‘Human’ Voice? Or a ‘Copywriter’s’ Voice?
Performance Marketing
The other day I got an email from someone I hadn’t heard from in a while. The subject line was a casual “Hey Gary.” Wow, I thought! I haven’t heard [...]
The Future Belongs to Brands That Can Give Consumers Instant Gratification
Brand Marketing
The strongest human impulse when confronting extreme technology can either be to push back or stick with the status quo. Think about the movie industry when TV first appeared or [...]
The Next Killer App Isn’t What You Think
Many of you have relied on my prescience about the future of media for decades. Today I want to discuss a couple technologies that will and will not be “Game [...]