The strongest human impulse when confronting extreme technology can either be to push back or stick with the status quo. Think about the movie industry when TV first appeared or the music business in the early days of the internet.
Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve of the inauguration of Donald Trump as the 45th president of the United States of America, we don't know what the hell is about to happen.
With brands shelling out north of $5 million for 30-second spots during the Super Bowl, this must be the year that they invest their time and energy into social media videos.
In the rainforest. Wearing a bandana and a loincloth, and wielding a chainsaw instead of a machete, he knew exactly what to do." Werner paused and took a sip of wine.
"Frankly, I have yet to engage in a direct action campaign that was 'well timed' in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word 'Wait!' It rings in the ear of every Negro with piercing familiarity. This 'Wait' has almost always meant 'Never.'"
Every January, I head to CES to meet with the world's leading marketers. We discuss the year ahead and ask ourselves: What's next? What's the future? Margo Georgiadis
I work at an ad agency, and I went to CES with clients. As a strategist, it's safe to say I'm not necessarily the typical CES attendee. I'm much more intrigued by shifts in behavior brought on by tech than by its mere existence.
The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings.
In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.