The Future Belongs to Brands That Can Give Consumers Instant Gratification

Real-time personalized messages are key for marketers

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The strongest human impulse when confronting extreme technology can either be to push back or stick with the status quo. Think about the movie industry when TV first appeared or the music business in the early days of the internet. In stark contrast to these examples of extreme ostrich syndrome, the advertising industry has been comparatively quick to adapt to technological changes, displaying an ability to rapidly embrace the next new thing rather than run from it.

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