How Publishers Can Prepare for Voice, the Next Frontier in Media

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Several months ago, I purchased an Amazon Echo Dot. Since then, all I’ve heard my kids say is: “Alexa, tell me the score of this game…” “Alexa, let me know this…” “Alexa, play this song…” “Alexa, add this item to my shopping list…” The list of commands goes on and on and on.

What’s amazing is not that Alexa can respond to just about all of these demands. On the contrary, it’s how well Amazon’s hit product understands what you’re saying and delivers an accurate response.

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