Vizio

This Digital Shop Uses Tech to Create Marketing Products for Big-Name Brands

Specs Who (L. to r.) Partners Ryan Rommelfanger, Russell Rommelfanger and Michael Bennett What Digital shop Where Irvine, Calif.

SAV Studios’ Founder Thinks Brands Should Have Content Studios of Record

Specs Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel What Content studio

Viewers Are the Calm Inside the Storm in Vizio’s Great New Ads

IDEA: It's hard for TV manufacturers to advertise picture quality in commercials. Viewers, after all, will be watching the ad on their own TV sets, not yours. Many marketers settle for telling you how great it is, or offering metaphors for it. But Vizio is trying a different approach, with delightful results.

Blake Griffin Slams Poetry, Not Basketballs, for Vizio

Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio. The ads, by David&Goliath, have the basketball star waxing poetic about his bobblehead, his tearaway pants and even his mouthguard. He's got the requisite pauses and sighs down to an art. Still, he probably shouldn't quit his day job. The clips are part of Vizio's slam dunk poetry campaign, which also includes a nifty feature on its microsite where it will compose a Griffin-esque poem based on your name and an item of your choice. Unfortunately, the power forward isn't available to recite these ditties. (He is available in gif form on this Tumblr, though.) So, grab yourself a seat at a dimly lit table, order a stiff drink and appreciate these works brought to you by Griffin. Credits below.

How to Win the Super Bowl

Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no wonder.

New Title Game Sponsorship Could Cost Up to $35 Million

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring the new NCAA Div. I football title game.  

Artisanal Advertising

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table fills up with an identical liquid—as if by magic.