Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
IDEA: It's hard for TV manufacturers to advertise picture quality in commercials. Viewers, after all, will be watching the ad on their own TV sets, not yours. Many marketers settle for telling you how great it is, or offering metaphors for it. But Vizio is trying a different approach, with delightful results.
"Rather than focus on how to demonstrate picture quality, we focused on what happens when you have amazing picture quality. You stare at it," said Steve Yee, group creative director at David&Goliath.