Viewers Are the Calm Inside the Storm in Vizio's Great New Ads

So captivating, you'll ignore everything else

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IDEA: It's hard for TV manufacturers to advertise picture quality in commercials. Viewers, after all, will be watching the ad on their own TV sets, not yours. Many marketers settle for telling you how great it is, or offering metaphors for it. But Vizio is trying a different approach, with delightful results.

"Rather than focus on how to demonstrate picture quality, we focused on what happens when you have amazing picture quality. You stare at it," said Steve Yee, group creative director at David&Goliath.

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