SAV Studios’ Founder Thinks Brands Should Have Content Studios of Record

Shop's clients include Pepsi, Vizio and Neutrogena


Who (Clockwise from left) founder and CEO James Shani, head of production Alicia Martinez, creative director Ryan Phillips and president Joe Staffel

What Content studio

Where Los Angeles and New York

James Shani, founder and CEO of SAV Studios, thinks that brands shouldn't just have an agency of record. "Brands need to look at having a studio of record, one that looks at content and telling stories at scale," he explained. "When you have something like Snapchat, Instagram, Facebook and YouTube, how do you tell stories on each of those platforms for those audiences?"

Shani, 27, entered the content business in 2012 after co-founding a production company that made videos for the likes of Lady Gaga and John Legend.

At 9-month-old SAV Studios, he oversees a 19-person shop with clients like Pepsi, Vizio and Neutrogena, collaborating with agencies such as 72andSunny and Havas. Since last fall, it has worked with TBWAChiatDay on the docuseries Win From Within, for Gatorade, showcasing stories of athletes who have overcome personal challenges.

"We like to say that we're the white knight for both the agencies and the brands," said Shani.

This story first appeared in the April 4 issue of Adweek magazine. Click here to subscribe.