How to Win the Super Bowl

Paul Venables, co-founder of Venables Bell & Partners, on the challenges of creating ads for the big game

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Venables Bell & Partners, which has produced Super Bowl spots for clients like Audi, Vizio and Intel, is a big fan of advertising in America’s most-watched TV event. It’s no wonder. A recent VB&P poll found that a third of Americans will seek out Super Bowl ads before kick-off this year, and after the game one-half will re-watch their favoite spots.

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