The Creator of Martha Stewart and Snoop Dogg’s New Show Explains Why It Works
Martha Stewart and Snoop Dogg go together like peanut butter and jelly, like milk and cookies, like chips and salsa, like a burger and fries. Basically, they're the duo we [...]
Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias
Brand Marketing
Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly [...]
How the Producers Behind RuPaul’s Drag Race Went From Extreme to Mainstream
Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground—so fringe that only the cool kids would like it—when they launched a talk show starring [...]
To Stop Its Ratings Slide, VH1 Taps MTV2 and Logo’s Chris McCarthy as GM
As it looks to turn its slipping ratings around, VH1 is turning to someone who has worked ratings magic for other Viacom cable networks. The network has tapped Chris McCarthy, [...]
Surprise! Parents Television Council Hates VH1’s ‘Dating Naked’ Billboard
In a development as predictable as Emmy voters snubbing The Americans again this year, the Parents Television Council has announced that it is really, really upset about the
You Can Literally Undress This ‘Dating Naked’ Billboard on Hollywood’s Busiest Corner
When it comes to promoting the return of its nude dating competition series, Dating Naked: Playing for Keeps, VH1 has found that less—much less—is more.