Viacom Presents First-Ever Datafront to Improve the Business of Buying TV

The company's ad products will be on display

As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city to talk fall TV: what's hot, what's not and just how much it's all worth. Viacom, however, is preparing another kind of presentation that aims to make the business of buying TV much more precise and transparent: the Datafront, which will take place in New York Tuesday, May 17.