Convergent TV

To Stop Its Ratings Slide, VH1 Taps MTV2 and Logo’s Chris McCarthy as GM

Replaces Tom Calderone, who left yesterday

By Jason Lynch

July 22, 2015

As it looks to turn its slipping ratings around, VH1 is turning to someone who has worked ratings magic for other Viacom cable networks. The network has tapped Chris McCarthy, who oversaw MTV2 and Logo TV, to be VH1's new gm. 

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
Recommended articles
You Might Like
This is a Profile

Data Bunkers Are the Future of Cookieless Marketing

By Gurman Hundal, Co-founder and CEO, MiQ

This is a Profile

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

This is a Profile

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}