Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly onto buildings in New York City. Viacom teamed up with Witness, a human rights organization co-founded by musician Peter Gabriel, for a series of PSAs, "Witness the Power of Story." The spots are being rolled out across Viacom's networks, including MTV, VH1, CMT, BET and Spike.