Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias

PSAs also tackle education and veterans' health

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Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly onto buildings in New York City. Viacom teamed up with Witness, a human rights organization co-founded by musician Peter Gabriel, for a series of PSAs, "Witness the Power of Story." The spots are being rolled out across Viacom's networks, including MTV, VH1, CMT, BET and Spike.

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