How J.Lo Is Becoming A Wireless Brand
Brand Marketing
Jennifer Lopez’s partnership with Verizon Wireless to launch a new mobile brand targeting Latinos is a no-brainer when you consider the surging growth rates of those consumers in the U.S. [...]
AKQA Opens Two New U.S. Offices
Brand Marketing
Newly-minted WPP agency AKQA has opened two new offices in the U.S. to support current accounts in those markets, the agency announced Monday.
FCC Conditionally Approves Verizon Deals for Wireless Spectrum
Performance Marketing
The Federal Communications Commission Thursday conditionally approved Verizon Wireless' $3.9 billion purchase of spectrum from Cox and SpectrumCo companies Comcast, Time Warner Cable and Bright House Networks. It also approved [...]
DOJ Conditionally Approves Verizon Wireless Deal With Big Cable
Performance Marketing
Verizon Wireless and four of the nation's largest cable companies can co-market a "quad play" of wireless, wired, TV and cell phone services, according to the Department of Justice—but only [...]
Union Steps Up Campaign to Oppose Verizon Deal With Big Cable
Performance Marketing
Worried that regulators are heading toward approving the deal between Verizon Wireless and the nation's top cable companies, the Communications Workers of America Friday stepped up its opposition.
Law Enforcement Mobile Phone Requests Raise Privacy Concerns in Washington
Performance Marketing
Is tracking consumers across the Internet more or less frightening than law enforcement's habit of requesting personal data from mobile phone carriers? An eye-popping 1.3 million requests were made for [...]