Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review.
What do you get when you combine the one-time champion of dial-up and the current wireless subscription leader? You get an advertising technology player that could compete more closely with Facebook and Google, according to top industry leaders.
For most of us—taste buds numb from eggnog, eyes bleary from festive lights—it's merciful that the holidays have ended. But the dude in this Verizon Wireless spot from mcgarrybowen just can't let go of the season—or bear to leave his brittle, brown-ing Christmas tree out on the curb.
Which brand—besides your own—is currently impressing you? That was the question we posed to Advertising Week attendees Thursday. Check out a handful of their responses in the Instagram videos below.
One thing you can say about FCC chairman Tom Wheeler: He's not afraid of controversy. After causing an uproar with his net neutrality proposal earlier this week, he is now ending the week poking another hornet's nest with his proposal to limit how much spectrum wireless companies can bid on during the upcoming spectrum auction set for 2015.
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.
Major wireless carriers have agreed to make it easier for consumers to unlock their mobile devices to change providers.
Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward Norton is going to do a commercial, it's going to be a really good commercial.
McCann Erickson has quietly been picking up creative assignments for Verizon Wireless, an account that left the Interpublic agency in 2010 for Dentsu’s mcgarrybowen.