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Television networks and publishers are really getting on board with Twitter Amplify.
In the second development of its kind during the last few days, ESPN will quickly deliver college football highlights from numerous games this season—which kicks off this weekend—through its Twitter handle and via the social-TV Amplify platform. ESPN will run the same highlights across its Web and mobile app properties.
In all cases, an eight-second pre-roll ad for Verizon Wireless will appear as part of a larger "#DidYouSeeThat" campaign for the telecom that will include spots on ESPN channels during the full college season.
It's the second year in which ESPN and Twitter have partnered for the Amplify program.