Performance Marketing Oracle Buys Responsys for $1.5 Billion Behemoths continue to swallow up smaller tech players By Christopher Heine December 20, 2013 Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014. Christopher Heine @Chris_Heine Christopher Heine is a New York-based editor and writer. {"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}
