VaynerMedia

Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving

While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern around people drinking and driving.

6 Examples of How Marketers Are Using Snap Inc.’s Spectacles

Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, Calif.,-based company's headquar

Here’s How Brands Are Cashing In on Snapchat’s Long-Awaited API


Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

Mountain Dew Tries to Get a Little Classier With the Launch of Its Black Label Beverage

Let's get refined, sugar! PepsiCo introduces Mtn Dew Black Label, a dark-berry beverage (with herbal bitters, no less), in a campaign from VaynerMedia that revolves around several "Gentlemen of the Jacket" who class up their respective acts. 

Budweiser Posts ‘Apology Cakes’ on Imgur for Super Bowl Night’s Designated Drivers

Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages from badly behaved Super Bowl partiers.

Why Marketing for the Year In Which We Actually Live Is a Game Changer

There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone.

Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year

Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.

Gillette Shows Why a Legacy Brand Should Probably Never Troll an Underdog

Dollar Shave Club is known for its ads poking fun at competitors like Schick and Gillette, claiming last month to have become the No. 2 best-selling razor in the U.S. Now, Gillette is fighting back with a rather unorthodox approach: turning negative tweets about the startup into ads.

Bud Light Created a Smart Fridge That Tells You When You’re Out of Beer, and We Tested It

Today Bud Light is launching its first foray into the Internet of Things with the Bud-E Fridge, a smart refrigerator that alerts you when you run out of beer, your six-pack is perfectly chilled, or someone dares to remove a can. Essentially, it's a mini-fridge for people who really care about their beer.