Johnnie Walker’s Intense VR Campaign Shows the Consequences of Drunk Driving
Brand Marketing
While the holidays are a great time to get together with family and friends and enjoy some good food and drinks, it's also a time when there's a major concern [...]
Budweiser Posts ‘Apology Cakes’ on Imgur for Super Bowl Night’s Designated Drivers
Brand Marketing
Budweiser took its "Give a Damn" fight against drunk driving to Imgur on Monday with a fun promoted post in which it posted "apology cakes" for designated drivers—adorned with messages [...]
Why Marketing for the Year In Which We Actually Live Is a Game Changer
Brand Marketing
There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone.
Winning Big Without Losing a Single Client, Carat Is Adweek’s U.S. Media Agency of the Year
Brand Marketing
Apparently, Procter & Gamble likes to keep Doug Ray waiting. But the two always come together in the end.
Gillette Shows Why a Legacy Brand Should Probably Never Troll an Underdog
Performance Marketing
Dollar Shave Club is known for its ads poking fun at competitors like Schick and Gillette, claiming last month to have become the No. 2 best-selling razor in the U.S. Now, [...]
Bud Light Created a Smart Fridge That Tells You When You’re Out of Beer, and We Tested It
Brand Marketing
Today Bud Light is launching its first foray into the Internet of Things with the Bud-E Fridge, a smart refrigerator that alerts you when you run out of beer, your [...]