Ad of the Day: Puma Made a Robot for Runners That Races Them Around the Track
Brand Marketing
Lots of brands are getting into wearable tech. But Puma decided to make some "raceable" tech in the form of a little robot pin wheels that follows the lines on [...]
And Now It’s Puma’s Turn to Brag About Usain Bolt
Creativity
All Usain Bolt-endorsed companies are exercising their vicarious bragging rights in the wake of the Jamaican sprinter's extraordinary triple repeat in London—winning gold again in the 100 and 200 meters [...]
Usain Bolt Gets Most Awesome Endorsement Offer Yet
Creativity
Shutl, a delivery company that specializes in ferrying online retail purchases to customers, is offering Jamaican sprinter/fastest person alive Usain Bolt a deal: If he helps them set a world [...]
Puma Takes to the High Seas for Social Trials
Brand Marketing
Puma can’t yet legally discuss its Olympics marketing strategy, according to Remi Carlioz, the company’s head of digital marketing. But to get an idea of how Puma will promote its [...]