And Now It’s Puma’s Turn to Brag About Usain Bolt

A little nation-baiting in Droga5 ads

Headshot of Tim Nudd

All Usain Bolt-endorsed companies are exercising their vicarious bragging rights in the wake of the Jamaican sprinter's extraordinary triple repeat in London—winning gold again in the 100 and 200 meters and the 4×100-meter relay. We saw Gatorade's deathly new spot yesterday, Now, it's Puma's turn—with simple billboards and posters from Droga5 showing the world's fastest man draped in the Jamaican flag and the line, "And then Jamaica conquered England." The colonial reference is nice, although really it was the U.S. that Jamaica defeated in all three of those races. Credits below.


Client: Puma

Agency: Droga5

Creative Chairman: David Droga

Executive Creative Directors: Nik Studzinski, Ted Royer

Creative Director: Tim Gordon

Senior Art Director: Petter Hernmarck

Senior Copywriter: Erik Hogfeldt

Art Director: Kevin Weir

Photographer: Scott Pommier

Producer: Cliff Lewis

@nudd Tim Nudd is a former creative editor of Adweek.