And Now It's Puma's Turn to Brag About Usain Bolt

All Usain Bolt-endorsed companies are exercising their vicarious bragging rights in the wake of the Jamaican sprinter's extraordinary triple repeat in London—winning gold again in the 100 and 200 meters and the 4×100-meter relay. We saw Gatorade's deathly new spot yesterday, Now, it's Puma's turn—with simple billboards and posters from Droga5 showing the world's fastest man draped in the Jamaican flag and the line, "And then Jamaica conquered England." The colonial reference is nice, although really it was the U.S.