Ad of the Day: Gatorade

Usain Bolt is the Grim Reaper in a spot celebrating his killer instinct in London

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


And you thought he only ate McNuggets.

After his epic performance at the London Olympics, Usain Bolt gets an epic commercial to match—this Gatorade spot from TBWA\Chiat\Day, in which the Jamaican sprinter is presented as a Grim Reaper of sorts, killing off any hopes that rivals might have had of finishing anywhere near him. Face obscured by a hoodie, Bolt stalks his way through London—its backstreets and byways, tunnels and parks—on his way to the Olympic Stadium, as the voiceover gloats about how Gatorade didn't have to advertise at the Games because it was already inside the athletes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in