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Why Vice Isn’t Publishing Reviews on Its New Gaming Channel

It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech.

How Snickers Got Famous Gamers on Twitch to Become Unrecognizable From Hunger

Snickers' "You're Not You When You're Hungry" campaign continues to prove fertile ground for social campaigns. A few months ago, Snickers got YouTubers to post terrible videos as if they recorded them hungry. Now, the candy brand has moved on to Twitch—the gaming platform where thousands of gamers live-broadcast video of themselves playing.

These Are the Digital Trends Everyone in Tech and Advertising Needs to Know

One of the most-watched digital reports of the year is out—Mary Meeker's Internet Trends—and it shows just how much room mobile advertising has to grow.

Old Spice Will Drop a Man in the Woods and Let Twitch Viewers Control Him for 3 Days

Old Spice is tapping into the gamer community, which clearly overlaps with its own target, with an interesting campaign on Twitch—the live social video platform for gamers—in which viewers get to control a real human being dropping in a forest for three days.

Twitch, HBO Partner to Promote ‘Silicon Valley’

Silicon Valley is hoping it can get tech and video game nerds to unite, with a little help from streaming video platform Twitch.

As Women’s Interest in Gaming Grows, Marketers Are Paying Closer Attention

Gamers are no longer just guys hanging out in their parents' basements. YouTube research unveiled today indicates a much broader audience, with two-thirds of U.S. consumers playing video games. Six of the site's 10 most viewed channels revolve around gaming content, and more than 20 of the top 100 YouTube channels with the most subscribers are video game themed.

Here Are This Year’s Digital Hot List Winners


Could Minecraft Become Microsoft’s Next Halo?

If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise.

Will Ferrell Hates Cancer and Will Fight It by Playing Video Game With You

Great Odin's Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here's your chance to do so—and support a great cause.

Why Amazon’s Deal With Twitch Makes Sense

While it may have come out of left field, analysts believe that the Amazon-Twitch acquisition deal—worth a princely sum of $970 million—sounds like a perfect match.