Social Video Standards Need to Look More Like TV
Performance Marketing
Current social video measurement presents no way to standardize views cross-platform, which means publishers with large social video audiences are held back from full revenue because they can’t prove the [...]
Snapchat Is Now Selling Ads Against Nielsen’s TV-Like Ratings System
Performance Marketing
Snapchat may or may not become mobile television for younger generations.
Google’s 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets
Performance Marketing
Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with [...]
How Treating Consumers Like Partners Will Rescue Advertising From Itself
Brand Marketing
Unsubscribe is our favorite toggle in our inbox. Skip, our favorite prompt when viewing online videos. Block, our go-to option for internet browsing. Why? Because advertising's relationship with the consumer [...]
Why Hasbro’s Transformers Cartoon Reboot Represents Social Data’s Stairway to Heaven
Performance Marketing
CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon [...]
Defined by a Screen
Performance Marketing
I grew up with TV. My eyes prefer a larger screen. I focus on what I watch. I can't multitask between screens and I have no tolerance for audio from [...]