Google's 4 New Advertising Moves Collectively Take Direct Aim at TV Budgets

Debuts updated measurement tools, local promos

Google will hold court in multiple sessions at Advertising Week in the coming days, and one message showgoers can expect to hear is how the company's video ads compare with TV. It's a similar refrain to what YouTube has heralded at the recent BrandCasts, the annual NewFronts show the video platform puts on.