Tumblr has had advertising for some time, including its Gemini native ads, sponsored posts and videos, but it's failed to grow sales as quickly as parent company Yahoo has wanted.
The movie Ouija was a digital marketing phenomenon, with a campaign that took to almost every available channel and even blazed new ones.
It wasn't long ago when social media advertising just meant Facebook and digital advertising only reached desktop computers. Well, 2014 saw an explosion in the Internet ecosystem, which has become increasingly mobile with more media-rich formats than ever.
It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according […]
Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and […]
On Tuesday, Yahoo chief Marissa Mayer told investors that Tumblr would likely make more than $100 million in 2015.
We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition.
You know that period at the end of the Tumblr logo? It’s for sale to advertisers, called the Sponsored Tumblr Dot.
For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners' messages.
Marissa Mayer is being accused of a major faux pas—sleeping through a big dinner meeting with advertisers at Cannes. The Yahoo CEO was two hours late to the table last week and blamed a lengthy nap, according to The Wall Street Journal.