Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads

Predicts $100 million

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We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition.

Mayer gave some new insights into her strategy today after announcing third-quarter results, and she gave a defense of her leadership at the company over the past two years. The CEO has faced increased investor criticism as her turnaround efforts struggled to bear fruit.

Mayer had to respond to Wall Street’s concerns that she is spending too much on pet acquisitions like Tumblr and failing to curb expenses.



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