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You know that period at the end of the Tumblr logo? It’s for sale to advertisers, called the Sponsored Tumblr Dot.
Well, it's not for sale every day, but it's open to sponsors on special days like today's National Coffee Day when a little Starbucks cup will take the place of the period in the logo.
Tumblr has already made use of The Dot on Valentine’s Day, Pi Day, Punctuation Day and for events like the World Cup when the period becomes a hub to quickly reach posts related to those topics.