Why Is There a Starbucks Cup in Tumblr's Logo Today?

Sponsored Dot unveiled on National Coffee Day

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

You know that period at the end of the Tumblr logo? It’s for sale to advertisers, called the Sponsored Tumblr Dot.

Well, it's not for sale every day, but it's open to sponsors on special days like today's National Coffee Day when a little Starbucks cup will take the place of the period in the logo. 

See also: How a Topless Mermaid Made the Starbucks Cup an Icon


Tumblr has already made use of The Dot on Valentine’s Day, Pi Day, Punctuation Day and for events like the World Cup when the period becomes a hub to quickly reach posts related to those topics.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in