Trump

This Bot Analyzes Trump’s Tweets About Brands, Then Shorts Their Stocks

For better or worse, brands are trying to stay out of Trump's tweets. When the president criticized General Motors for making Cruze models in Mexico on Twitter earlier this month,

In a Divided Country, How Agencies Can Use Their Reach to Rebuild Trust and Inspire

Our agency is no different than yours. Tough, sensitive. Young, old. Black and white. Full of usually hopeful, sometimes brilliant, mostly crazy storytellers. And like many of you, on the eve of the inauguration of Donald Trump as the 45th president of the United States of America, we don't know what the hell is about to happen.

South by Southwest Has Added Special Programming to Discuss ‘Tech Under Trump’

Members of the technology community will address what a Trump presidency means for the industry at South by Southwest in March.

New Balance Praises Trump, and Angry Consumers Are Burning Their Shoes in Protest

New Balance is facing backlash from fans after it expressed support for President-Elect Trump the day after the election. An executive of the Boston-based shoemaker noted that "frankly with President-Elect Trump we feel things are going to move in the right direction."

How the Perfume Business Lost Its Class

In the old days, celebrity perfumes were plush, rarified things—scent couture, if you will. The lucky fan might get a whiff of the magic scent, but the juice wasn’t for sale. Today, of course, every celebrity has a perfume, and all it takes is a call to the Home Shopping Network to buy it. Ever wonder how this part of Western civilization devolved in this manner?