Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
The hovering dread of a presidential comment about your brand isn’t something that really existed before 2017, but it’s certainly been a common concern for marketing managers ever since.
From Amazon and Boeing to Nordstrom and Toyota, Trump has often targeted brands via his tweets or public comments when he’s unhappy with their leadership, corporate decisions or just what he sees as veiled slights. The result is typically a brutal news cycle and litany of boycott threats from Trump’s fans.