YouTube Builds ‘Little Haikus of Video’ With New 6-Second Mobile Ads
Performance Marketing
As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content.
Google Bringing TrueView Ads to Apps, Games
Performance Marketing
Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees
Is This the Most Important Person in Advertising?
Brand Marketing
In many respects, Susan Wojcicki is Google’s most important patron. Her garage served as the original Google headquarters, and over the last decade the svp of advertising has grown the [...]
Are Views From YouTube’s TrueView Ads True Views?
Performance Marketing
YouTube channel rankings are fast becoming the newest obsession among the Web video crowd. And while those rankings have brought a lot of excitement to the burgeoning medium, they’re also causing [...]