Google Bringing TrueView Ads to Apps, Games

Marks the first time users will be able to skip ads outside video

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Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees of the Interactive Advertising Bureau’s Annual Leadership Meeting on Tuesday in Phoenix, Ariz. And consumers should expect a lot more of TrueView, as Wojcicki announced that now users will soon be seeing—or not seeing—such skippable ads in apps and games.

The move marks the first time Google will run TrueView ads against nonvideo inventory, Wojcicki said, and is intended to “enable users to have more choice.”

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