Tinder Founder Says More Than 20% of Users Swipe Right on Brands
Performance Marketing
CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping [...]
Brands Make a Match With Dating Apps
Performance Marketing
Twentieth Century Fox last week launched an ambitious ad campaign on Tinder for its forthcoming comedy Spy, underscoring how dating apps have been embraced not only by consumers but also [...]
Nice Guys on Tinder Turn Nasty in This PSA Campaign About Domestic Violence
Creativity
We've seen a few different Tinder hacks from marketers, but here's an interesting one that gets at the heart of the dark side of relationships.
Tinder Introduces Its Instagram Tie-in With This Dreamy New Ad
Creativity
In a move that in retrospect seemed inevitable, Tinder has partnered with Instagram. The dating app's latest update allows users to link to their Instagram profiles. The last 34 Instagram [...]
Bud Light Is Partnering With Tinder to Populate the Town of Whatever, USA
Brand Marketing
Bud Light is transforming another town into Whatever, USA, and this year, the beer giant is choosing the next set of random beer drinkers to inhabit its party town like [...]
Speed Up Your Love Connection With ‘Uber for Tinder,’ an April Fools’ Gag That Could Actually Exist
Creativity
The best April Fools' Day gag products are the ones that leave you wondering why it's not already a real thing.