Timberland

DJ Khaled’s New Mobile Game for Champs Sports Leans Into 1980s Cool

A quarter century ago, DJ Khaled was a teenage employee at a Champs Sports in Orlando, Fla., but these days the hip-hop and social media star is a strategic partner with the retail brand.

Is Omnichannel Marketing Finally Going From Retail Dream to Reality?

There's been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like

Timberland Really Wants You to Stop Lying About Seeing This Weird Motorcycle Guy at Work

Timberland wants to give liars the boot—a comfy boot, that is, and shoes too, with anti-fatigue technology, so folks won't have to invent ridiculous excuses when their tired, aching feet make them goof up in the workplace.

This New Instagram App Lets Creators Make Endlessly Looping GIFs

Even Instagram has gone crazy for GIFs. Today, the Facebook-owned company launched Boomerang, an iPhone and Android app that lets users make mini-social videos that endlessly loop.

Wrangler Jeans, Timberland Pro Boots and North Face Parkas Find New Shop for Media

Wrangler jeans, Timberland Pro boots and The North Face parkas have found a new home for their media business.

Sperry’s Top-Sider Battles a Flotilla of Imitators

As legend has it, Paul Sperry—Dartmouth man, World War I naval officer—was sailing his cutter Sirocco on a cold day in 1935 when he nearly slipped on the wet deck and killed himself.

Martin Agency Reunites With Bootmaker

Call it a comeback. Twelve years after Timberland and The Martin Agency split, the two have reunited. The shop has landed creative responsibilities on Timberland PRO’s Hyperion line of boots after a review. Annual media spending on the assignment is estimated at $10 million.

Timberland workboots out to kick major ass

Timberland Pro workboots get biz-ay in Mullen's "Stay on your feet" campaign, an effort designed not just to sell shoes but to help blue-collar workers find employment by providing job […]

Keep grizzlies at bay with your Timberlands

"If you're not fast, you're food." That's the unsettlingly truthful line employed by Timberland and Leagas Delaney in this pumped-up Lynn Fox-directed spot that features a guy pursued by wild […]

Nature would prefer you wear Timberlands

Your choice of hiking boots can be exceedingly important, judging by the experience of the two buddies in this Timberland ad from Leagas Delaney in London. The one guy’s wearing […]