Is Omnichannel Marketing Finally Going From Retail Dream to Reality?

Crate and Barrel, Timberland and Macy’s hope so

Consumers now expect retailers to know their shopping preferences.
Headshot of Christopher Heine

There’s been a flurry of recent developments that suggest retailers this holiday season may summon the nerve to reboot their omnichannel marketing efforts, tapping into Big Data tactics that in years past may have seemed more like Big Brother.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
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